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Testimonials

Testimonial videos are a great way to build trust and credibility, letting your customers speak
powerfully and honestly about how your product or service has helped them.

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why use them?

According to research from Nielsen, 92% of people will trust a recommendation from a peer, and 70% trust recommendations, even if they’re from somebody they don’t know. When someone likes what you did for them, they’ll tell somebody else, who tells somebody else, who tells somebody else.

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Build Trust

Testimonials help establish trust between brands and customers. By showcasing how a product or service benefited someone else from that person’s point of view, your business gains credibility, which ultimately leads to trust.

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What makes a
great testimonial

- Authentic, personal stories
- Clear problem with a clear solution
- Natural, honest responses
- User-centric, not overly promotional
- Confident customers

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Examples

It’s the self-identifying quality that makes case studies so effective, and video is perhaps the ultimate storytelling tool.
At Feed, we combine audiovisual elements to create a highly immersive package.