What is an explainer video?
The explainer style of video is designed to grab people’s attention and to communicate the value of the product in the shortest amount of time.
It should answer a fundamental question: what problem is the product trying to solve, and why would the viewer want to use it?
When and how use them?
An explainer video should hone in on pain points and present the product as the solution.
Most brands showcase explainer videos on landing pages, social media, blogs, ads, newsletters, or at trade shows and sales meetings.
A strategic marketing ally
Studies have shown an increase of over 80% in conversions when animated video is incorporated into a website. It’s a marketing asset that no brand or organization can do without. Use this type of video for lead generation, SEO, brand awareness, and to increase conversion rates. Keep users engaged by focusing on the product’s core value.
Examples
How does a mobile app work? Why should you use a particular booking platform? What are the benefits of an e-commerce solution?
Use animated video to set yourself apart from the competition and spark an emotional connection with users.
